Today, Delta announced some HUGE changes to its SkyMiles program. Since I don’t blog during my client’s time, this post has to be super-short. Expect a more detailed post in a few days with my take on this change. This post contains the high-level overview.
Instead of earning miles based on mileage flown, customers will now earn frequent flyer miles based on amount spent on Delta tickets:
- General members earn 5 miles/dollar
- Silver members earn 7 miles/dollar
- Gold members earn 8 miles/dollar
- Platinum members earn 9 miles/dollar
- Diamond members earn 11 miles/dollar
Delta will also change the way miles are redeemed, introducing one-way awards, a new award calendar, miles+cash awards, and several new award ticket redemption levels. Delta is NOT introducing direct revenue-based award redemption ala Southwest Rapid Rewards.
Earning Medallion status will be the same as it is in 2014.
For more details, watch this space or visit Delta’s website: